An Email Marketing Platform that delivers 25 million emails a day during peak activity times

iPost

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Perl

Mojolicious

MySQL

AWS

Redis

Lambda

Challenge

Businesses needed a platform capable of large-volume personalised email delivery across Marketing, Transactional, and Lifecycle campaign types — at 25 million emails per day during peak times.

Solution

We built and evolved a comprehensive email service provider (ESP) platform with: Email Campaign Creation, Advanced Segmentation, A/B Testing, Dynamic Content Personalisation, Automated Workflows, and detailed Analytics & Reporting.

iPost serves the Retail, Hospitality, Travel, Food and Beverage, Franchise, and Gaming sectors. DevNest engineers have been core contributors to the platform since its early days, building the infrastructure that makes 25 million daily emails possible.

Technologies

· Perl (Mojolicious)

· MySQL

· AWS ElasticBeanstalk, RDS, SQS, ElastiCache (Redis)

· AWS Lambda, API Gateway, Redshift